Hasta La Creative!

A new startup shop founded by former R/GA, CP&B and Roundhouse executives called Shepherd A Fixer Agency, was inspired by the Winston Wolf character from “Pulp Fiction,” who was known as an unapologetic problem solver.

Co-founder Dean McBeth, formerly head of integrated strategy at CP&B, says that for years he has been looking at ways to get people in disparate disciplines, like analysts and social-media strategists and user experience designers, to work more closely. “It’s not about creating a process; it’s about casting the right team,” he says.

And in Shepherd’s case the central team is only three people — McBeth along with co-founders Dave Burg, former R/GA Brand Strategy Group Director and Dan Walsh, former Roundhouse managing director. The idea is to work with outside partners and freelancers to fill what Shepherd sees as a void in the business: this shop will cater to clients too small for big agencies; it will execute creative strategies directed by consultants; and it will work on a flat-fee basis.

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