This Book Made Entirely From Grass Is Touring Ireland to Promote Sustainable Farming

Books on sustainable farming don’t grow on trees–they grow in the dirt. A new campaign from Allied Irish Bank (AIB), Teagasc (Ireland’s agriculture department) and creative agency Rothco is promoting efficiency on farms–and celebrating Irish grass–with The Book That Grew. It’s an up-to-date guide for efficiency and sustainability in farming that also just so happens…

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