Hasta La Creative!

It’s all over except for the laughter and the rose liqueur.

A few days ago we spoke to commercial director Daniel Sheppard about his Dannes Lions project, which sprung from a desire to celebrate comedy in advertising rather than, say, the perceived advancement of a given demographic or the fight against online bullying.

This morning, Sheppard announced the winners as promised on his site: 100 campaigns created by various and sundry agencies over the past two years that just happened to make him LOL.

Here is the list, which is searchable (SPOILER: it somehow contains more than one GEICO ad). Sheppard’s site is also “live-streaming” the event straight to your cubicle/phone/toilet from Dannes, France:

Those looking to turn the Dannes into a battle of egos may be disappointed to learn that the winners are not listed in any particular order–their numbers are simply for ID purposes.

Sheppard was more than a little overwhelmed by the response to his project; he tells us he received more than 700 submissions.

His quote:

Scrolling through 100 ads is a bit much, so here are three we picked at random:

Leo Burnett for Sprint, sad face:

Wieden+Kennedy New York for Southern Comfort:

…and GS&P for Sonic:

We’re told that the awards show itself went off without a glitch in Sheppard’s home and/or office; unfortunately, no intimate moments were caught on film.

Now argue amongst yourselves about who won and who SHOULD HAVE won. Unless you have more important things to do.