There Are Fewer Than 100 Black Women Execs in Adland
Posted in: Uncategorized
The Advertising Club of New York and Interpublic Group are hosting the first Summit on Black Women in Advertising to start a discussion and figure out solutions around the fact that there are fewer than 100 black women executives in advertising, PR and related industries across the country.
According to new statistics from the U.S. Equal Employment Opportunity Commission, only 93 black female executives are in advertising, PR and related agencies with more than 100 people, out of 8,734 total executives. Additionally, of the 8,734 executives, 7,651 are white and 3,037 are white women.
The idea for “Their Truth: The Summit on Black Women in Advertising, Marketing and Media,” which will be held March 27 at The Paley Center in New York City, came from the fact that the industry doesn’t have any large scale focus on women of color, said Heide Gardner, IPG’s chief diversity officer. Ms. Gardner, who previously served as senior VP of the American Advertising Federation and was the founding executive director of The AAF Mosaic Center on Multiculturalism, said ColorComm has an emphasis on women of color, but it’s a young organization. The Ad Club of New York and IPG will also be supporting their efforts going forward.
Post a Comment