The Year’s Weirdest Ad Is So Completely Bonkers, It Crosses Over Into the Sublime

Japan prides itself on ludicrous advertising. But every year, a few commercials go beyond–transcending the market’s typical weirdness and reaching a state of truly inspired lunacy. “Gravity Cat,” which won a silver Lion in Cannes, came close, but its oddness was relatively mild–and also wrapped in jaw-dropping craft. But thankfully, another silver Lion winner from…

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