Apr
29
The World’s Smallest Ad Campaign Is Coming to the Kentucky Derby
Posted in: UncategorizedJohannes Leonardo thinks small in its Kentucky Derby ad for MassMutual. Really small. The agency created the world’s smallest OOH campaign for the brand, entitled “Small Acts.” MassMutual is taking over Churchill Downs with a series of 20 miniatures created by Johannes Leonardo during The Oaks (the marquee race preceding the Kentucky Derby) on Friday…
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