The Winners Are Here: The 5 Best Ads From U.S. Hispanic Awards
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2. Netflix/Narcos Season 2 promotion “Spanish Lessons,” by Alma: The Omnicom shop’s promotions for Netflix series “Narcos” about drug lord Pablo Escobar won 10 Lions at Cannes. Polar says “Spanish Lessons,” in which the show’s lead actors teach their most-used Spanish phrases like Escobar’s “Coma mierda,” is fun and all about entertainment, while at the same time solidly building Netflix’s business.
3. Major League Baseball’s “Ponle Acento” (“Put an Accent on It”), by LatinWorks: Recognizing that 27 percent of the league’s players are Hispanic, and that correct spelling of many of their names calls for accents and tildes, LatinWorks added an accent to the MLB logo, and to players’ names on the back of their jerseys.
“It brings awareness to something that could be completely lostthe way we write Spanish words,” Polar says. “This campaign feels like recovering not just the accents, but identity. Even though it’s a little [accent] sign, it means a lot.”
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