The Whopper Lives! Burger King's 'Connected' Ad Triggers Google Home Once Again
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Yesterday, Cannes Lions’ 2017 Marketer of the Year Burger King pulled off another buzz-making stunt when it released an ad designed to trigger Google Home, prolonging its message well beyond its time on the screen.
The simple, 15-second spot from David Miami depicted a Burger King server attempting to describe a Whopper and its fresh ingredients. Since he didn’t have a whole lot of time, he ended by asking Google to complete that task.
The ad endured not just through the response of the device itself. It also continued to grab the spotlight when Google disabled Home’s responsiveness to the spot just hours after its release, generating even more press for Burger King. According to a BK representative, the company had not worked with Google to develop the campaign.
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