Sep
21
The Truth About the ROI of Online Video Ads, in 5 Charts
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Your video ad metrics are likely failing you—at least when it comes to helping you understand ROI.
A new study from the Nielsen Media Lab and HIRO Media suggests that there’s hardly any correlation between engagement-based metrics (like click-through rates and views) and ROI (intent to purchase).
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