The True Story Behind These Delightfully Infuriating Ads in New York City’s Subway Cars

Frequent New York City subway riders might have seen these ads throughout the month of March. Created by international money transfer service TransferWise, the ads feature short limericks with a twist: they don’t rhyme. Riders took to social media throughout the month to complain, with varying levels of animosity, about the ads. Adweek visited the…

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