May 24

The Trade Desk Hands UID 2.0 Code to PRAM

Posted in: Uncategorized

As part of an ongoing effort to build a replacement for third-party cookies, The Trade Desk is handing over code for Unified ID 2.0 to The IAB Tech Lab via the Partnership for Responsible Addressable Media (PRAM). Code for UID 2.0, an identifier that relies on login details like email addresses and phone numbers, will…

No related posts.

No Responses to “The Trade Desk Hands UID 2.0 Code to PRAM”

Post a Comment