The Top 5 creative brand holiday ideas you need to see right now


Welcome to a special holiday edition of the Creativity Top 5.

5. Ikea: ‘Disconnect to Connect’, MRM/McCann Spain

Ikea Spain and MRM/McCann served up a shocking reminder of how detached we’ve become from the real world with this film showing how a family knows so much about what’s going on in the digital-sphere–but so very little about the lives of their own loved ones. Along with that, Ikea has promised to go dark on social media from Christmas through New Year’s.

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