The Times Are Not a Changin’: Chrysler Returns to Super Bowl
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Chrysler has confirmed the worst-kept secret on Madison Avenue, saying Friday it will be back to advertise on the Super Bowl this Sunday. Bob Dylan, the 74-year old music legend, will star in one of the spots, according to Billboard.
Chrysler has created some of the most successful and critically-praised spots in the Super Bowl in recent years: last year’s ode to American farmers, Clint Eastwood’s gravel-voiced “Halftime in America” speech before that and Eminem’s “Imported from Detroit” classic three years ago. So it comes as no surprise that the newly newly-renamed Fiat Chrysler Automobiles is back with three new spots on Fox’s telecast of Super Bowl XLVIII on Sunday.
The first will debut during the first commercial break in Sunday’s game between the Denver Broncos and Seattle Seahawks at MetLife Stadium, according to Chrysler spokeswoman Diane Morgan. The second will air during halftime. The third will run in the first commercial break of the third quarter.
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