Sep
28
The Three Saddest American Brands Right Now
Posted in: Uncategorized
What does it take to really, truly reimagine a brand? And which major American brands most urgently need to be reimagined? Here are my thoughtsand my (sad, pathetic) shortlist:
McDonald’s
In the course of writing this column, I visited the three McDonald’s within a half-mile walking distance of Media Guy HQ in downtown Manhattan. There had been four, but over the summer one shut down; right across the street from it, a Shake Shack is about to open. McDonald’s and/or its franchisee apparently saw the writing on the wall in my rapidly gentrifying neighborhood.
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