Feb
06
The Super Bowl’s Real Results: The Brands That Lifted Purchase Consideration Most
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The score for buzz on the chart here ranges from 100 to negative 100 and is compiled by subtracting negative feedback from positive on the question, “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” A zero score would mean equal positive and negative feedback.
Scores for word of mouth and purchase consideration range from 0% to 100%. Word of mouth reflects the brands that respondents said they had talked about with friends and family online or in person during the past two weeks. Purchase consideration reflects the brands respondents said they would consider when they were next in the market.
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