Hasta La Creative!

Prison. War. Switched at birth. These are the topics central to a new and strange TBWA\Hunt\Lascaris campaign for Uniball pen. Each of three spots takes place in a setting (prison, war, in a girl’s bedroom) where the subject receives a letter that is then read in one of three fonts (Edwardian Script, Comic Sans and Broadway). Oddness pursues.

We think it’s the poor girl who gets the worst news in the campaign but each version is a bit weird in its own right. It’s a decidedly different way to sell pens that, let’s be honest, no one even uses anymore but we can’t fault the brand for trying.