Hasta La Creative!

Remember when, not so long ago, Miley Cyrus was pop culture's Public Enemy No. 1? How she was widely ridiculed and condemned for her MTV Video Music Awards tw-tw-tw… geez, I can't even bring myself to say it, but you know what I'm talking about — that "dance" thing she did with the unsuspecting foam finger (which has since reportedly filed a restraining order) and the crotch of the son of the dad from "Growing Pains." And how she took that naked ride on that wrecking ball (211 million views and counting on Vevo/YouTube), and how she couldn't stop licking everything, and and and…

Yeah, I can barely remember any of that either. Or rather, I've started to think of all of her seeming acting out — "I look at Miley Cyrus and I see a meltdown waiting to happen," is how Elton John put it — as a rather strategic form of culture-jacking. And all of the collective outrage as everyone just behaving exactly according to plan.

I agree with this assessment, on Twitter, from Bradley Kay, president of creative agency SS+K:

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