Hasta La Creative!

The Queen of the United Kingdom turns 90 today — a momentous personal milestone to have reached while continuing her role as the country’s figurehead. Official celebrations will be held in the UK in May and June and will attract supporters from around the world — showing that enthusiasm and support for the British royals is holding strong both at home and abroad, boosted by the growing popularity of Kate and Wills.

So what is the legacy of the “royal brand,” and how has it stood the test of time in recent years? Here are some lessons for marketers from the continuity of the British royals:

Evolving with the times

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