'The Platform is Not Here to Judge': Sadoun Opens Up (A Little) About Marcel
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Publicis Groupe employees and onlookers took to Twitter Monday to ask Chairman-CEO Arthur Sadoun questions about the holding company’s just-announced plans to build an AI platform. But save for a rough napkin sketch, details on Marcel — the platform’s name — are still slim.
In his responses to questions some of which came from accounts indicating they were current Publicis employees Sadoun defended the company’s explosive decision to pull out of awards for a year to shift spend to building the tool, which will be used to help Publicis quickly assemble teams across the group and help those teams virtually work together. Sadoun said the software would allow teams around the world and across Publicis to begin “working together like never before.”
One creative from Saatchi Budapest asked if in the future he’d be able to work with Digitas NYC on a brief. “That’s the idea,” Sadoun responded.
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