Hasta La Creative!

When Newsweek returns to print early next year, it will resemble the “love child of The New Yorker and The Economist,” according to Jim Impoco, Newsweek’s editor since September.

Mr. Impoco sent a shockwave through the media world Tuesday after he told The New York Times that Newsweek would begin printing again starting in January or February. The reaction from some quarters wasn’t kind, either, with Vanity Fair joking that it was a better idea than reviving Newsweek as a CD for sale in Tower Records — but only just.

It’s a bold decision, at the least, when weekly magazines face challenges in print. New York magazine this week announced its decision to cut its print frequency. And Newsweek’s last attempt at a makeover, under high-profile editor-in-chief Tina Brown, failed to change the economics.

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