Mar
11
The NRA and Ackerman McQueen: One of the Strongest Relationships in Adland
Posted in: Uncategorized
While the tenure of many agency-client relationships are shrinking, here’s one that’s 30 years old and still going strong: Ackerman McQueen and the NRA.
The Oklahoma ad agency has been the agency for the gun-rights group since the early 1980s — making it one of the longest-running collaborations in advertising history. A piece on the relationship was a Public Radio International feature this week.
Ackerman McQueen’s roots are at the George W. Knox advertising agency. In 1954, Ray Ackerman bought the shop from Mr. Knox, and in the early 1970s, he was joined by the father-and-son team of Marvin and Angus McQueen.
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