The Nordics Are Coming: North Alliance Will Buy a U.S. Outpost


American networks have long been raiding Scandinavia for talented ad execs: Linus Karlsson (Commonwealth/McCann, Ming), Andreas Dahlqvist (Grey) and Adam Kerj (JWT) to name a few.

But now an independent network of Nordic agencies is coming to the U.S. And at the same time, it’s hoping to stop the brain drain and bring talented Scandinavians back to their native lands.

The North Alliance, first formed in January 2014, comprises several Scandinavian agencies including Sweden’s Akestam Holst, Bold and Great Works, Norway’s Anorak and Making Waves and Denmark’s &Co.

Continue reading at AdAge.com

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