Jul
07
The Next Big Title in Media Agencies: Chief AI Officer?
Posted in: Uncategorized
In the world of media, artificial intelligence may be hot, but it’s no shiny object.
Concepts like artificial intelligence, machine learning and natural language processing are bleeding into all facets of the ad business. Today, media shops can set up AI dashboards that alert them to strange patterns in their metrics, and some agencies are looking at ways to use AI to make their internal processes more efficient and make employees happier.
And, of course, clients are looking for work that has AI woven in, whether it’s Alexa skills or chatbots.
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