The News Literacy Project, JWT Team Up to Combat Fake News
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The initiative, dubbed #SeeAlltheAngles, will run for six months online and in print across outlets such as The Wall Street Journal, Fox News, AOL and the Miami Herald. All media, which was selected from a nonpartisan perspective, was donated by Kargo and other JWT media partners. The ads showcase headlines such as “See All the Angles,” “Get a New Perspective,” and “Question Everything” displayed in the new typeface.
As part of the pro bono effort, JWT also helped the nonprofit create a mobile app called “Headline Maker,” which allows journalists, educators and other users to create and share their own headlines using the new font on social media.
In addition to helping people decipher real versus fake news, the campaign will look to raise awareness of The News Literacy Project and its services, such as the check ology virtual classroom e-learning tool, which is currently in use by more than 6,000 teachers in the country and overseas.
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