Apr
29
The New York Times Can Now Predict Your Emotions and Motivations After Reading a Story
Posted in: UncategorizedThe New York Times is selling emotions to brands. Thanks to a tool it launched last year, the Times has used reader insights and machine learning to determine what its articles make readers feel, including happy, sad, hopeful and 15 other emotions. The so-called “feels score” is then pitched to brands seeking to buy inventory…
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