Dec
11
The new world of marketing: why AI should be part of your strategy
Posted in: Uncategorized
Content provided by IBM with Insider Studios.
Machine learning is reinventing marketingand a growing number of marketers know it. According to recent research from the IBM Institute for Business Value, 91 percent of marketers at companies that outperform their competitors believe AI is important to the future of their organizations.
At the same time, only about a quarter of them use AI today. Industry analysts report artificial intelligence empowers businesses to mine and interpret valuable data and make stronger connections with their customers. Yet most still aren’t applying AI to their marketing strategies.
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