Jan
24
The National Library Board (NLB) of Singapore: Wall of Haikus
Posted in: Uncategorized
The National Library Board (NLB) has partnered with Japanese lifestyle company MUJI as part of ongoing efforts for the National Reading Movement (NRM) to engage the community and share the love of reading.
As part of the partnership, creative partner Ogilvy Singapore was tasked to create an in-store wall design that could encourage people to read books and download the NLB Mobile app.
The creative team saw an opportunity to create an in-store installation that pays homage to popular Japanese literary culture and encourages reading. NLB worked with MUJI on the launch of a new campaign titled “Wall of Haikus”.
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