Feb
08
The National Crime Prevention Council of Singapore: Spot the Signs
Posted in: Uncategorized
The National Crime Prevention Council of Singapore (NCPC), together with Ogilvy Singapore, have launched their latest anti-scam awareness TVC for their ongoing “Spot the Signs” campaign, renewing efforts to educate the public about scams that continue to plague the city.
The new TVC uses behavioural science techniques to hone in on the emotional and mental toll of being scammed, and the effect that can have on individuals.
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