Sep
08
The Most Important TV Shows This Season for Networks and Ad Buyers
Posted in: Uncategorized
It’s not just TV executives who will have a pit in their stomach at the start of the new fall season. More than ever, media buyers are anxiously crossing all of their fingers and toes in the hopes that long-running viewership declines will finally abate.
“The most important thing is we all want ratings,” said Carrie Drinkwater, senior VP-investment activation, Mullen Lowe Mediahub. “It puts a pit in my stomach when I see some early morning shows doing better than some shows in primetime.”
Following an upfront where TV networks were in the driver’s seat, as a modest increase in demand coupled with fewer ratings points to sell allowed ad sellers to command impressive price hikes, marketers will be looking for networks to deliver.
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