'The Masked Singer' looks like a winner for Fox (though yes, it's wacko): Friday Wake-Up Call
Posted in: UncategorizedWelcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
Who knew? Audiences were apparently craving a campy TV show in which singing celebrities conceal their identities beneath elaborate unicorn, lion and peacock costumes. What exactly are we to make of Fox’s new singing contest “The Masked Singer,” inspired by a hit show from South Korea? “‘The Masked Singer’ is what happens when everyone tries too hard and gives up at the same time,” opines Jezebel. “What the holy hell is this?” asks EW.com. But hear us out it’s actually a lot of fun! Wednesday night’s debut had 9.4 million viewers and was ‘the best premiere among adults 18-49 of any series (excluding sports) this season, tying ‘This Is Us” season opener,” The Hollywood Reporter writes.
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