Mar
07
The Martin Agency’s First Bud Light Seltzer Work Reminds Consumers It Doesn’t Contain Beer
Posted in: UncategorizedBud Light Seltzer’s name is confusing consumers. Some people–over 50% of consumers polled by the brand–think there is beer in the brand’s hard seltzer. “54% of consumers think there’s beer in Bud Light Seltzer … if we don’t communicate what’s in there, it won’t be clear. So we wanted to be very simple this year,…
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