Jun
26
The Man Behind Marcel, Publicis Groupe's New AI Platform, Expected the Skeptics
Posted in: Uncategorized
Two names were uttered more than others at Cannes last week. One is Arthur Sadoun, the new Publicis Groupe CEO who unexpectedly announced that his agency holding company will skip Cannes en masse next year. The other is Marcel, an AI system whose development Publicis will fund with the savings.
But there’s another player in the drama, Chip Register, co-CEO of Publicis.Sapient and the architect of Marcel.
Register is nonplussed by the reaction to the announcement, which has included trolling by rival agencies on Twitter and sneering that Marcel is nothing more than an amped-up Alexa or publicity stunt executed by a newbie CEO trying to improve the bottom line.
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