Hasta La Creative!

Creatives, take note: Artificial intelligence isn’t ready to take your job just yet.

Burger King plans to send out a press release Thursday declaring that its newest ad campaign was created entirely by artificial intelligence. With the growing hype around A.I. and the buzz about its use in the industry (we’re looking at you, Marcel), one might actually believe the premise, if just for a second.

In the release, the home of the Whopper says it is testing a beta version of “a new deep learning algorithm that could give a glimpse into what the future of marketing and communications could look like.”

Continue reading at AdAge.com