The Industry Says Farewell to Director Jeff Labbe
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“I’m really going to miss that little motherfucker,” Folino told Ad Age. In a post on Facebook, he also recalled, “I loved his big, passionate, generous, heart-stomping, uncontainable, take-no-prisoners talent When I was too sentimental, Jeff brought edge. When I was too logical, Jeff ‘fucked; the idea up’ (in a really, really good way). And when I was too timid, Jeff gave the work bravery. As well as beauty. And energy…that unstoppable Jeff Labbe energy. I used to think I worked hard, until I worked with Jeff.”
“I miss that madman,” says creative vet Kash Sree, who was another of Labbe’s partners at Wieden and then when the pair became creative leaders at Leo Burnett Chicago. ” Jeff had no concept of other people’s barriers. He would just push and push until he got his way. But he did it with such charm and energy that you just get sucked up into it and would just wonder how you got arrested afterwards. He was relentless and driven by emotion. it showed in his film.”
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