Jan
06
The Honest Marketer's Guide to CES
Posted in: Uncategorized
Every year, marketers are inundated with trend reports about the Consumer Electronics Show. Most of these reports have nothing to do with consumers, electronics, or the annual Las Vegas show; instead, they promote the topics that most excite the pundit.
This report deconstructs the typical ones. It might be the only truly honest one you’ll read, written by someone who has attended CES and written these kinds of reports for more than a decade. Here’s the real story behind the so-called hottest trends of CES 2018.
Blockchain becomes “trend of the year”
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