Dec
20
The Holidays Are a Great Time to Embrace the ‘Nonrational’ Side of Consumers
Posted in: UncategorizedEditor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Intermark’s Jake McKenzie discusses the psychology of holiday shopping. Below, in his own words, he lists the factors and perceptions that influence consumer behavior during this hectic month. The December…
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