Jun
20
The ‘Gender Brand Gap’ Has Costs Beyond Marketing Dollars
Posted in: UncategorizedCANNES, France–Advertisers have contributed to the unfortunate creation of a “gender brand gap” when it comes to shaping and influencing consumer behaviors, reveals a new study from Engine, presented at an Adweek talk at Cannes on Wednesday. Engine selected a representative group of categories, including alcohol, beauty and automotive and surveyed 2,000 U.S. consumers for…
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