Hasta La Creative!

Ignore every guru, ninja, or so-called expert. If you want to understand how people really use social media, spend some time with a pink-wearing, puppy-loving 10-year-old girl.

I had the pleasure of conducting such an informal study recently, with a niece who I’ll call Annie (her name is changed to protect her privacy). My long weekend with her in Toronto, along with her 14-year-old sister who I’ll call Rebecca, offered a glimpse into an overwhelmingly digital life centered on a mobile device — in a world where Facebook and Twitter were completely missing. Here is how they use technology:

Facebook. Annie’s too young for it and has no interest joining it yet. Rebecca thinks it’s creepy.

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