Aug
26
The Emmys, on a Monday a Month Early, See Viewers Fall 12%
Posted in: UncategorizedThe audience for the 66th Primetime Emmy Awards fell short of last year’s telecast, when the show aired on a September Sunday following NFL football. But despite airing on the final Monday in the dog days of August, it was still the second most-watched Emmy Awards in eight years.
The Emmys were watched by 15.6 million people on NBC Monday night, the network said Tuesday, down about 12% from last year’s show on CBS. Among the crucial 18-to-49 demographic, the Emmys pulled a 4.2 rating. A ratings point represents 1% of total TV households.
For what it’s worth, when compared to the most recent Emmys that did not follow an NFL lead-in, last night’s show was up 18% in total viewers and up 8% in the 18-to-49 demo.
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