Jan
18
The Driving Force Behind Omnicom Media Group’s New Expertise and Products? Its Centers of Excellence
Posted in: UncategorizedOmnicom Media Group’s media agencies used to plan vertically by platform, but leaders at the agency specializing in influencer marketing realized that the old way of planning obscured the combined reach of creators who have audiences across many platforms. With the help of its data and analytics arm, Annalect, the group built a new product–a…
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