Apr
10
The Coronavirus Crisis Has Torn Open the Pandora’s Box of Ad Tech
Posted in: UncategorizedThe economic impact of the coronavirus crisis on the advertising industry has laid bare the ugly truth of ad tech: that many in the ad-tech ecosystem were media resellers, despite positioning themselves as tech companies. We all know why this is: Tech is bankable–media not so much. The fragility of this wishful thinking was exposed…
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