Feb
19
The CMO’s Guide to Addressable TV Advertising
Posted in: Uncategorized
It sounds like a marketer’s dream: Send a specific TV commercial to an individual household. But it’s actually real — just with plenty of caveats. You’ve surely heard of addressable advertising, but here’s what you need to know.
THE BASICS
Reach: Addressable ads are currently available in up to 42 million households through live TV and video-on-demand. The pool is expected to reach 50 million households by the end of this year.
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