Jan
24
The clever way that This Girl Can and MediaCom used Spotify to get women moving
Posted in: UncategorizedSport England, the organisation behind the “This Girl Can” campaign, and MediaCom took an unorthodox approach to target women who were struggling to keep up with their exercise routines. The work won the Targeting Excellence category at Campaign’s 2017 Marketing New Thinking Awards, held in association with Sky Media.
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