Jan
19
The Case of the Curious Octopus: The Evolution of the Account Manager
Posted in: Uncategorized
I used to say that the account person is an octopus, juggling many functions and departments, at the heart of the agency touching every department. But even that simple description of the role has evolved.
Here’s a trip back in time to chart out how the account manager role morphed into what it is today:
The Jack of all trades
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