The Brand Takeaway From Hip-Hop’s 50th Anniversary: Don’t Just Talk About It. Be About It.

When James Todd Smith (otherwise known by his more famous moniker, LL Cool J) and his Rock the Bells business partner, Geoff Yang, rang the opening bell at Nasdaq in August, they weren’t just there to celebrate the kickoff of their annual Rock the Bells Festival in Queens. They were also there to honor the…

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