The best digital, integrated and social campaigns of 2018: A countdown


As a final farewell to 2018, the editors of Ad Age’s Creativity are highlighting the year’s best brand ideas across a range of categories.

Google “elevated” the art of the selfie with this tool added to its Arts & Culture app that matched your face with countenances captured throughout history in classic and modern art. When it debuted in January, the app went straight to the top of Apple’s download charts. Our social feeds became flooded with friends’ painterly doppelgangers and we couldn’t stop playing with it ourselves. We tried it again recently and it’s still plenty of fun– and it seems even more mugs have been added to the mix.

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