May
16
The Best and Worst Moments From 2014 Upfronts and NewFronts
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This year’s crop of upfront and NewFront presentations — when TV networks and digital publishers pitch advertisers on their fall lineups and new content — brought a new word, an unexpected tattoo and, as usual, a song you just can’t shake.
Here’s how the latest round of upfront pitches played out.
Most over-used made-up word: “Eventizing.” The phrase, meant to suggest that the networks were turning mere programming into events that would compel live viewing, was used during both Fox and NBC’s upfronts to describe live musicals, limited series and big sports contests.
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