Hasta La Creative!

Allstate Foundation Purple Purse, an initiative aimed at ending domestic violence through financial empowerment, just announced its partnership with tennis champion, entrepreneur and philanthropist Serena Williams. As program ambassador, Williams will bring awareness to the invisible yet catastrophic role financial abuse plays in domestic violence, while encouraging the public to help break the cycle of abuse.

The film shows how real people respond when directly confronted with domestic violence and financial abuse. The participants’ reactions illustrate how we, as a society, think, talk and ultimately act when faced with this issue. By depicting real efforts to help a victim in need, viewers are encouraged to ask themselves, “What would they do in this situation?”