Hasta La Creative!

Marketing automation holds great promise for b-to-b marketers, offering the potential to create a powerful marketing engine that drives activity through the sales funnel — turning leads into prospects, prospects into sales and sales into customers.

But there is often a large gap between this potential and reality. Many companies implement marketing automation platforms only to find that they haven’t delivered the results they had hoped for — winding up with nothing more than an expensive email service provider.

Below are seven critical areas commonly responsible for the failure of marketing automation initiatives to reach their full potential:

Continue reading at AdAge.com