Mar 10

The 3 Areas Where SXSW Both Shines and Stumbles, According to Top Execs

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SXSW Interactive is under way, drawing tens of thousands to Austin for the opportunity to network, learn about new tech and bask in the glow of some of the world’s most ambitious marketing stunts. The festival often sparks debate among marketers and agency staffers, who admire its role as a creative showcase but question its…

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